Fullstory Anywhere
With Fullstory Anywhere, you can integrate rich behavioral data from your digital experiences directly into your existing tools, systems, and platforms.
Anywhere is comprised of two distinct product suites, each designed for a different set of use cases:
- Anywhere: Activation: A real-time, event-driven solution for powering in-the-moment workflows and AI-powered experiences.
- Anywhere: Warehouse: A data warehousing solution for syncing comprehensive user experience data on an hourly basis for analysis and business intelligence.
Anywhere: Activation
Activation provides real-time access to user session data, enabling you to detect, understand, and instantly act on behavioral signals across your digital ecosystem. It's designed for developers who need to build integrations for in-the-moment activation and AI-driven use cases.
Activation offers a suite of tools for developers:
- Sessions API: Combine session data with generative AI to power real-time customer experience solutions.
- Streams: Stream high-value behavioral user events to a webhook endpoint in real-time.
- Turnkey Solutions: Before you code, see if our existing solutions for platforms like Salesforce, Adobe Experience Platform, and Zapier can solve your problem or provide inspiration.
To dive deeper, see the Anywhere: Activation Getting Started Guide.
Anywhere: Warehouse
Warehouse enables seamless integration with your data infrastructure, providing flexible access to Fullstory's comprehensive user experience data. It's the ideal solution for business intelligence, analytics, and offline analysis.
Warehouse offers two primary methods for accessing your data:
- Raw Data: Normalized event data without transformations. This is best for data engineers who require raw data access for custom ETL pipelines.
- Ready to Analyze Views: Pre-transformed data, organized into fact and dimension tables, ready for immediate analysis. This is ideal for business intelligence and analytics use cases.
Warehouse supports hourly syncing to a variety of destinations, including BigQuery, Amazon Redshift, and Snowflake.
To learn more, see the Anywhere: Warehouse Getting Started Guide.
Choosing the Right Anywhere Solution
The right solution depends on your specific use case, particularly your requirements around data latency and structure.
| Feature | Activation | Warehouse |
|---|---|---|
| Primary Use Case | Real-time action, online inferencing, and triggering workflows in external systems. | Business intelligence, analytics, and raw data access for offline analysis. |
| Data Latency | Near real-time; data is available within seconds of capture. | Data is delivered via hourly batched syncs. |
| Completeness of Data | Surgical, specific streams of high-value events or patterns. | Comprehensive representation of all your behavioral data. |
| Data Model | Fullstory event data, text summaries, or a data schema you specify. | Raw flat file format or 30+ pre-transformed fact and dimension tables. |
| AI & Automation | Built-in Generative AI for automated session summaries and real-time triggers for external workflows. | Provides comprehensive raw data for building and training your own offline ML models. |
| Primary Interface | REST API and Webhooks. | Direct connection to your data warehouse (e.g., Snowflake, BigQuery). |
Many teams will find value in both approaches. For example, you might use Warehouse to analyze long-term trends and Activation to provide personalized experiences in the moment.